ChatGPT
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Product information and customer messages need the same underlying facts. Draft website copy from supplied specifications, prepare replies from the actual order context, and plan content around stock and offers the operator confirms. Keep missing specifications visible rather than turning them into selling claims.
Start with the Website Copy Writer. The supplied workflow takes the following inputs and prepares the listed draft outputs for your review.
Illustrative prompt only: this is a suggested way to brief the assistant, not a customer case study or a tested result.
Draft product-page copy from these supplied specifications and approved product facts. Separate confirmed features from missing information and suggest questions for the supplier before those gaps are published.
Manually written fictional example. This is not an executed pack result or a customer case study.
Fictional notes: Approved product facts describe a navy canvas tote with two handles and an internal pocket. Dimensions and care instructions are not yet available. The store wants a short product description without extra material or performance claims.
DRAFT PRODUCT COPY
Navy canvas tote with two handles and an internal pocket for organising small items.
Before publication: obtain dimensions and care instructions. Those details are missing from the supplied specifications. No waterproofing, load capacity, certification or additional material claim has been added to the draft description.
Each assistant has a defined task. Open a name to see the information it uses and the outputs described in the pack.
Turns a raw customer enquiry — phone note, email, web form or SMS — into a structured, triaged record with the missing questions listed. Use when a new enquiry arrives or a pile of enquiries needs sorting.
Inputs: Raw enquiry text (pasted call note, email, web form, SMS); your business profile for service area and services.
Outputs: Structured enquiry record; Triage rating with reasons; List of missing details to ask; Draft reply requesting those details.
Writes and rewrites the pages that decide whether a visitor calls — home, service, about and contact — for a small Australian business.
Inputs: Existing page copy; Services and service area; What makes the business different; Real credentials.
Outputs: Page copy drafts; Headline and call-to-action options; Page structure recommendation; Claims traced to source.
Drafts replies to customer questions, complaints and refund requests, matched to the severity of the issue. Escalates issues that need specialist attention.
Inputs: The incoming message; Relevant order or order history if supplied; Business policy on refunds and remedies.
Outputs: Reply draft with tone matched to severity; Severity classification; Escalation flag where needed; Internal note.
Writes email newsletters, promotional sends and automated sequences for the retail and online store, with subject-line options and a consent check.
Inputs: Campaign goal; Audience and how they joined the list; Offer or news; Brand tone.
Outputs: Email drafts with subject options; Sequence plan with timing; Segment notes; Consent and compliance checklist.
Plans and writes social posts for the retail and online store — before-and-afters, tips, team and local content — with a simple calendar.
Inputs: Recent orders suitable to show; Platforms in use; Posting capacity; Brand tone.
Outputs: Content calendar; Written posts with caption and hashtags; Image or video shot list; Reusable content pillars.
Writes Google Business Profile content, service-and-suburb pages, review replies and local directory copy so the retail and online store is found by nearby customers.
Inputs: Service area suburbs; Services offered; Existing site and GBP content; Reviews needing replies.
Outputs: GBP profile copy and posts; Service-and-suburb page drafts; Review reply drafts; NAP consistency checklist.
Builds a keyword and topic plan around what customers actually search for, grouped by intent and mapped to pages.
Inputs: Services and service area; Existing pages; Any keyword data the business has; Competitors.
Outputs: Keyword groups by intent; Page mapping; Content gap list; Cannibalisation warnings.
Compares supplier and subcontractor quotes on a like-for-like basis, exposing the differences in scope, exclusions and terms that make headline prices misleading.
Inputs: Two or more supplier quotes; What is actually needed; Constraints such as lead time or delivery.
Outputs: Like-for-like comparison table; Normalised totals with adjustments shown; Questions to put to each supplier; Recommendation with reasoning.
Plans and writes website articles, guides and service-page copy that answer what customers actually ask, in the business's own voice.
Inputs: Topic or the question to answer; Audience; The business's expertise and real examples; Tone.
Outputs: Content brief with structure and angle; Full draft; Title and meta description options; Internal link suggestions.
Produces a weekly or monthly operating summary from the numbers the business supplies — orders done, quotes won and lost, revenue, outstanding work — with observations and questions.
Inputs: Period figures supplied by the business; Prior period for comparison; Notable events.
Outputs: Operating summary; Trend observations with stated confidence; Questions the numbers raise; Suggested actions.
The pack does not verify product safety, determine consumer entitlements or invent health and compliance claims.
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