ChatGPT
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Social content needs a realistic source of things to say: actual work, useful explanations and approved business facts. Plan a calendar around the material and posting capacity you supply, then draft captions, scripts and replies. The roster also supports content briefs and the website or email copy behind a campaign.
Start with the Social Content Planner. The supplied workflow takes the following inputs and prepares the listed draft outputs for your review.
Illustrative prompt only: this is a suggested way to brief the assistant, not a customer case study or a tested result.
Build a social calendar from these approved job notes, available images and posting capacity. Suggest a purpose for each post, draft the captions and list any permissions or source details still required.
Manually written fictional example. This is not an executed pack result or a customer case study.
Fictional notes: A joinery business can prepare one post this week. It has approved text saying cupboard doors were fitted and a workshop photograph cleared for use. No customer-property image or testimonial is authorised.
DRAFT ONE-POST CALENDAR
Topic: workshop and completed joinery work. Image: the approved workshop photograph. Caption: A look inside the workshop this week. Our recorded work included fitting cupboard doors.
Review before posting: confirm the caption matches the image context. Do not imply the workshop image shows the customer's property or add an unauthorised testimonial.
Each assistant has a defined task. Open a name to see the information it uses and the outputs described in the pack.
Plans and writes social posts for the business running its own social media — before-and-afters, tips, team and local content — with a simple calendar.
Inputs: Recent projects suitable to show; Platforms in use; Posting capacity; Brand tone.
Outputs: Content calendar; Written posts with caption and hashtags; Image or video shot list; Reusable content pillars.
Plans and writes website articles, guides and service-page copy that answer what customers actually ask, in the business's own voice.
Inputs: Topic or the question to answer; Audience; The business's expertise and real examples; Tone.
Outputs: Content brief with structure and angle; Full draft; Title and meta description options; Internal link suggestions.
Builds an honest review-generation routine, drafts replies to every review, and turns review themes into things the business can fix.
Inputs: Current review profile; Recent reviews needing replies; When and how the business currently asks.
Outputs: Review request process and message drafts; Reply drafts; Theme analysis; Escalation flags.
Writes short-form video scripts, longer explainer scripts and podcast episode outlines, with shot lists a non-professional can film on a phone.
Inputs: Topic or job to feature; Platform and length; Who is on camera; Equipment available.
Outputs: Script with timings; Shot list; On-screen text and captions; Hook variants.
Writes follow-up messages for quotes that have gone quiet, completed projects, review requests and reactivation of past customers.
Inputs: Who is being followed up and why; What was previously quoted or done; How long since last contact.
Outputs: Follow-up message drafts per channel; Suggested timing; Optional short follow-up sequence.
Writes email newsletters, promotional sends and automated sequences for the business running its own social media, with subject-line options and a consent check.
Inputs: Campaign goal; Audience and how they joined the list; Offer or news; Brand tone.
Outputs: Email drafts with subject options; Sequence plan with timing; Segment notes; Consent and compliance checklist.
Writes Google Business Profile content, service-and-suburb pages, review replies and local directory copy so the business running its own social media is found by nearby customers.
Inputs: Service area suburbs; Services offered; Existing site and GBP content; Reviews needing replies.
Outputs: GBP profile copy and posts; Service-and-suburb page drafts; Review reply drafts; NAP consistency checklist.
Writes and rewrites the pages that decide whether a visitor calls — home, service, about and contact — for a small Australian business.
Inputs: Existing page copy; Services and service area; What makes the business different; Real credentials.
Outputs: Page copy drafts; Headline and call-to-action options; Page structure recommendation; Claims traced to source.
Plans small-budget local advertising — search and social — with targeting, ad copy, budget split and the measurement needed to tell whether it worked.
Inputs: Budget and period; Goal and what a lead is worth; Service area and services to promote; Existing account access.
Outputs: Campaign structure; Targeting and keyword plan; Ad copy variants; Budget split; Measurement plan.
Produces a weekly or monthly operating summary from the numbers the business supplies — projects done, quotes won and lost, revenue, outstanding work — with observations and questions.
Inputs: Period figures supplied by the business; Prior period for comparison; Notable events.
Outputs: Operating summary; Trend observations with stated confidence; Questions the numbers raise; Suggested actions.
The pack does not publish posts, invent testimonials or guarantee reach, engagement or sales.
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